If you're 36, you need to hear this...

@garyvee

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Why it worked

The video leverages a relatable message about aging and personal growth, using a direct address to a specific age group (36-year-olds) to create immediate engagement and curiosity.

Summary

The video features a split screen comparing a younger Gary Vaynerchuk in 2012 to his current self in 2026. He reflects on his age, realizing he's still young and in his prime despite turning 50.

Structure

1Introduction of the age comparison
2Reflection on being 36 and feeling like a kid
3Contemplation of future age (42) and perceived lack of patience
4Realization of turning 50 and entering his prime

On-screen text

If you're 36, you need to hear this... 2012 2026 don't understand how early it is. I'm 36. I'm a kid. Would I wanna be 25 like AJ? Fuck yeah. But I'm 36. In six years I'll be 42. I'm gonna do six years? people don't have A FEW MOMENTS LATER I just turned 50 and like, this morning... Like, no bullshit. am I starting to enter my prime? DAYS | JOHN COOGAN @JO ARCHUK LIVE ON

Transcript

People don't understand how early it is. I'm 36. I'm a kid. Would I wanna be 25 like AJ? Fuck yeah. But I'm 36. In six years I'll be 42. I'm gonna do six years? People don't have patience. I just turned 50 and like, this morning... Like, no bullshit. Am I starting to enter my prime?