POV: my elevator proves

@eternalmusehair

665.0K followers · usually 24.7K views a post

Views

2.5M

Likes

53.8K

Comments

197

Shares

885

SoundTikTok sound · original sound - vxtlzq.edits

Promoted product

Eternal Muse curlers

The original and most popular overnight heatless curlers that changed hair routines globally. Eternal Muse created the first multi-size system and the world’s first hair mist formulated to hold and define heatless curls. Trusted by over 1.6M hair and beauty fans. Now with luxury haircare too.

2 videos

Why it worked

The video cleverly uses a common, relatable scenario (lack of time) and a surprising location (elevator) to showcase a product's effectiveness in a visually engaging and unexpected way, making it highly shareable.

Summary

A woman uses a heatless curler in an elevator to style her hair, demonstrating the product's effectiveness and convenience. The video highlights the "jumbo size" curler from "Eternal Muse" as a solution for quick and easy overnight hair styling.

Structure

1Woman enters elevator with curlers in hair
2She adjusts the curlers
3She removes the curlers to reveal styled hair
4

Original caption

Oh the convinience of having your hair styled for you overnight so you can look this good in less than 2 minutes! There’s a reason why the Eternal Muse overnight curlers are the most popular choice for heatless curls in all hair types and lengths ✨🙌

More from @eternalmusehair

Product placement

Eternal Muse: ACTS - the video demonstrates this brand's hair curlers being used to style hair, showing the result. Removing it would change what happens in the video.

On-screen text

POV: my elevator proves "I don't have time to style my hair" is just an excuse... This soft/comfy curler is the jumbo size from Eternal Muse Eternal Muse girl forever xo