"Mine never turn out like that!"

@eternalmusehair

665.0K followers · usually 24.7K views a post

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SoundTikTok sound · original sound - 00h.03m

Promoted product

Eternal Muse curlers

The original and most popular overnight heatless curlers that changed hair routines globally. Eternal Muse created the first multi-size system and the world’s first hair mist formulated to hold and define heatless curls. Trusted by over 1.6M hair and beauty fans. Now with luxury haircare too.

2 videos

Why it worked

The video provides clear, actionable tips for a common beauty concern, using a "do and don't" format that is easy to follow. The visual demonstration of correct techniques and the emphasis on the product's benefits make it highly relatable and shareable.

Summary

This video demonstrates common mistakes and correct techniques for using heatless hair curlers to achieve better results. It highlights the importance of fully dry hair, wrapping upwards for volume, grabbing sections from the back, and wrapping close to the head. The video also showcases the "Eternal Muse" curlers, emphasizing their softness and comfort.

Structure

1Demonstrating incorrect curling techniques
2Showing the correct method for dry hair
3

Original caption

Most common hair styling mistakes stopping you from getting the best overnight heatless curls:

More from @eternalmusehair

Product placement

Eternal Muse curlers: ACTS - used to style hair, resulting in curls. Removing them would change the video's outcome. The product is the focus of the tutorial. The brand name is also visible on the product packaging. The creator's handle @eternalmusehair also appears on screen multiple times, which is incidental as it is attribution for the content.

Call to action

FOLLOW FOR MORE TIPS

On-screen text

"Mine never turn out like that!" YOU'RE DOING IT WRONG "my curls come out frizzy!" FULLY. DRY. HAIR. for longer lasting curls: "Top is always flat.." wrap upwards for more volume grab sections from the back too "My curls don't last" SMALL. SECTIONS. ONLY. "it comes loose when I tie it" wrap it close to your head "It untwists backwards when I tie it!!" KEEP. IT. STRAIGHT. *adds video to favourites* reminder: they're NOT "all the same" Softness + Comfort of the REAL Eternal Muse curlers is still unmatched RESULTS: MIDI curler = tighter curls works. every. time. FOLLOW FOR MORE TIPS