@ez_home — 48x breakout

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This is what will happen if you go to the paint store and ask for vinyl safe paint and they make the wrong formula.

@ez_home

2.5M followers · usually 22.8K views a post

Views

1.1M

Likes

17.2K

Comments

1.4K

Why it worked

The video likely resonated with viewers due to the relatable frustration of home repair issues and the specific problem of a paint company's error causing damage. The creator's direct and clear explanation of the problem, coupled with the visual evidence of the warped siding, likely contributed to its shareability.

Summary

The creator's home siding warped due to an incorrect paint formula from Sherwin-Williams, which used black pigment instead of blue and magenta. Despite 130 days passing, there has been no resolution.

Structure

1Introduction to the problem with paint formula
2Explanation of the damage to the siding
3Details about the incorrect pigment and its effect
4Statement about the lack of resolution from Sherwin-Williams

Product placement

Sherwin-Williams: ACTS - it is the paint company that provided the incorrect paint formula, causing damage to the user's home. Removing it would change the context of the problem. Vinyl safe paint: APPEARS - it is a type of paint mentioned in the video. Removing it would not change what happens in the video.

On-screen text

Sherwin-Williams

Transcript

Original caption

This is what will happen if you go to the paint store and ask for vinyl safe paint and they make the wrong formula. Be careful. A bit of context, I painted my house in October and I was very happy with the results. The issues didn’t appear until April. My siding started warping because the paint that was used had black pigment in it. It was supposed to have blue and magenta instead of black, black absorbs the heat and warps the siding. it’s been 130 days with no resolution yet Sherwin-Williams decided to involve their lawyers, the estimates to repair my home are between 68K and 91K I don’t have laying around to repair it myself. Yes, I hired a company. Yes, the store was informed that it was going on vinyl. #nightmare #vinylsiding #homerepair #consumerawareness #siding