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All breakouts
21.7Talking HeadResult / Flex hookLifestyle
Hook
9,99 € chez H&M
@clemence_0911
5.5K followers · usually 2.2K views a post
Views
48.3K
Likes
1.8K
Comments
13
Shares
271
Promoted product
balerinas
Why it worked
The video leverages a common consumer behavior (showing off a recent purchase) and highlights a significant discount on a trendy item, making it relatable and aspirational for viewers interested in fashion and budget shopping.
Summary
The creator shows off a pair of gold, mesh-like ballet flats purchased from H&M for €9.99. She highlights the affordable price and how well they will match her outfit.
Structure
- 1Introduction and purchase location
- 2Revealing the shoes
- 3Highlighting the price and original price
- 4Describing the shoes
- 5Styling suggestion
- 6Sign-off
Product placement
H&M: ACTS - the store where the shoes were purchased. Removing it would change the context of the purchase. H&M logo: APPEARS - on the shopping bag. Removing it would not change what happens in the video.
On-screen text
9,99 €
chez H&M
Original caption
#haul #soldes #hm #shopeehaul
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