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90.9Talking HeadDirect Question hookFinance
Hook
Ever think back to 2020 when you passed on that $400,000 home because you thought $2200 a month was too expensive?
@ryanwheelermortgagepro
3.9K followers · usually 474 views a post
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42.9K
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101
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SoundTikTok sound · True
Why it worked
The video taps into a common regret and financial anxiety, using a relatable scenario from the recent past to highlight potential missed opportunities. The direct question and the implied financial loss create an emotional hook that encourages viewers to reflect on their own past decisions and consider future ones more carefully.
Summary
The video reflects on the decision to pass on a $400,000 home in 2020 due to a perceived high monthly cost of $2200. It suggests that this decision may have led to significant missed equity gains, as the home's value could have substantially increased, while monthly payments would have also risen.
Structure
- 1Recalling the decision to pass on a $400k home in 2020 due to $2200/month cost
- 2Highlighting potential missed equity gains
- 3Comparing past and present home values and payment amounts
- 4Emphasizing the importance of 'time in the market' over 'timing the market'
- 5Encouraging thoughtful consideration of home buying without rushing
On-screen text
Ever think back to 2020 when you passed on that $400,000 home because you thought $2200 a month was too expensive?
Original caption
It didn’t just cost $2,200/month… It could’ve cost you $100k+ in missed equity 👀 Most people don’t regret buying a home… They regret waiting Back in 2020, a $400K home felt expensive Totally fair But fast forward… That same home could be worth $600k+ And the payment today? Way higher I’ve seen it before: Homes under $200K → now worth way more Homes under $800k…nearly double Here’s the truth 👇 You can’t time the market perfectly But time in the market matters I’m not saying rush But waiting for the “perfect time”… usually means missing the opportunity Sometimes the biggest regret isn’t what you bought… It’s what you didn’t If you’re on the fence, start by getting the numbers 👍 Comment “HOME” and I’ll help you figure it out #homebuying #realestate #firsttimehomebuyer #mortgagetips #homeownership
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