Why it worked
The video succeeds by tapping into a highly relatable and vulnerable experience, using a 'gym baddie' persona to create an emotional connection with other postpartum mothers.
Summary
A woman records herself performing a core exercise in a gym while reflecting on her postpartum fitness journey. The video highlights the contrast between her past fitness level and her current experience.
Structure
- 1Creator lies on a gym mat
- 2Performs a leg exercise
- 3Reflects on postpartum fitness
On-screen text
When you're back in the gym postpartum after gaining 100lbs pregnant & nobody there knows you used to be a gym baddie