Why it worked
The video leverages the popular 'celebrity look-alike' trend on TikTok, which is highly engaging and encourages user participation. The use of recognizable Marvel characters adds an element of pop culture appeal.
Summary
The video starts with a group of people posing, then transitions to a screen showing various Marvel characters. It then shows a phone screen displaying a TikTok video with a filter that claims to show who you look like, followed by a demonstration of the filter being used on different people.