Why it worked
The video likely worked because it tapped into a popular social media trend (the falling filter challenge) and provided a clear, step-by-step tutorial on how to replicate it, making it highly shareable and engaging for users wanting to participate.
Summary
The video shows multiple people attempting a "falling filter" challenge, where they appear to be falling or distorted by a filter. It then transitions to a tutorial on how to use a "falling filter effect" and "loop me filter" using CapCut, guiding the viewer through copying a link, going to a profile, and selecting photos.
Structure
- 1Demonstration of the falling filter challenge
- 2Tutorial introduction for the falling filter effect
- 3Instructions on how to find and use the template
- 4Selecting photos for the template
- 5Final prompt to try it out
On-screen text
Falling filter challenge
Doing the falling filter to my husband
HOW TO MAKE THIS
FUN FALLING FILTER EFFECT
IT'S SUPER EASY TO
FOLLOW MY STEPS
click the arrow in the bottom right corner
then copy the link
if you can't find the
go to my profile
and open this
the template will pop up right away
after that tap
next
next click the blue button and
pick the photos you want to upload
lastly tap next
let's try it out together