Promoted product
Huawei Pura 90s promax
Why it worked
The video leverages the visual appeal of a new phone's boot-up sequence and the anticipation of a pre-order to create interest. The use of local branding (Indonesia) and a clear call to action in the caption further enhances its relevance to the target audience.
Summary
The video shows the unboxing and initial boot-up of a Huawei Pura 90s promax phone. The phone displays the Huawei Indonesia logo, followed by the EMUI logo, and then a welcome screen in Indonesian, prompting the viewer to pre-order.
Structure
- 1Phone is held up, screen is black
- 2Huawei Indonesia logo appears
- 3EMUI logo appears
- 4Welcome screen with language options
- 5Prompt to pre-order
Product placement
Huawei Pura 90s promax ACTS - it is turned on and shown, implying it is a functional phone. Removing it would change the video. Huawei ACTS - its logo appears on the phone screen. Removing it would change the video. EMUI ACTS - its logo appears on the phone screen. Removing it would change the video.
Call to action
Gass pre order sekarang