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135Talking HeadResult / Flex hookLifestyle
Hook
FARMFOODS! 99p B&J!
@northeatsandtreats
63.7K followers · usually 3.1K views a post
Views
412.1K
Likes
22.9K
Comments
144
Shares
12.0K
Promoted product
Ben & Jerry's Vanilla Brownie
Why it worked
The video leverages a strong "deal" hook with a popular, recognizable product (Ben & Jerry's) at a significantly reduced price, tapping into bargain-hunting behavior.
Summary
The video showcases a deal at Farmfoods, highlighting Ben & Jerry's Vanilla Brownie ice cream for 99p. The creator expresses surprise at finding such a good deal and mentions it's their first time visiting the store.
Structure
- 1Opening shot of Farmfoods freezer section with text overlay
- 2Creator holds up Ben & Jerry's Vanilla Brownie ice cream
- 3Close-up of the ice cream tub and price tag
- 4Creator expresses surprise at the deal and store visit
Product placement
Farmfoods: APPEARS - a supermarket chain. Removing it would change what happens in the video because the video is about a deal at this specific store.
Ben & Jerry's Vanilla Brownie: ACTS - ice cream that is being shown and promoted as a deal. Removing it would change what happens in the video.
Original caption
@Farmfoods coming through with this deal!! Can’t believe it was my first time ever stepping foot in here yesterday 🤣 #dealoftheday #bargainshopper #benandjerrys #cheaper #farmfoods
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