You won't believe how long this took

@pouchiecases

3.3K followers · usually 6.1K views a post

Views

453.2K

Likes

14.2K

Comments

103

Shares

3.1K

SoundTikTok sound · original sound - prankswnoah

Promoted product

Pouchiepouchiecases.com

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5 videos

Why it worked

The video uses a common relatable struggle (difficulty with a task) and exaggerates it for comedic effect, making it highly shareable. The slow reveal of the product's functionality at the end adds a satisfying payoff.

Summary

The video shows a person attempting to hit a golf ball with a golf club, with a phone case placed on the ground in front of the ball. It takes numerous attempts, indicated by "Take X" text overlays, before the person finally succeeds in hitting the ball. The phone case is shown to have a small compartment that is opened and closed.

Structure

1Setup: Phone case on golf course, text "You won't believe how long this took"
2Failed attempts: Multiple takes shown with increasing numbers
3Final successful attempt: "Then finally..." followed by "Take 52"

Original caption

52 takes for a phone case.

More from @pouchiecases

Product placement

Pouchie cases: A phone case that holds a small item (like a gum wrapper) in a compartment. It ACTS as a phone case and storage device. Removing it would change what happens in the video.