Why it worked
The video leverages a common curiosity about intelligence and problem-solving, presenting a challenge in a street interview format to increase relatability and engagement. The clear call to action to 'tap the screen' directs viewers to the promoted app.
Summary
The creator challenges people on the street to solve an IQ puzzle drawn on a piece of cardboard. After a few failed attempts, she directs viewers to tap the screen to take the IQ quiz on an app called BrainupIQ.
Structure
- 1Creator presents an IQ puzzle on cardboard
- 2Creator asks passersby to solve the puzzle
- 3Passersby fail to solve the puzzle
- 4Creator directs viewers to an app to take the quiz
Call to action
Tap the screen to take the IQ quiz
On-screen text
Only IQ 130+
Can solve this?
Not a clinical assessment
Not a clinical assessment
Not a clinical assessment