Why it worked
The video taps into the popular 'haul' trend, showcasing aesthetically pleasing thrifted items that align with current fashion trends, particularly within niche communities like J-fashion, appealing to viewers interested in unique and affordable fashion finds.
Summary
The creator shows off a recent haul of clothing items purchased from Vinted. She displays a lace top, a pair of jeans, another lace top, a basic pink top, a straw bag, and a pair of floral sneakers, expressing her satisfaction with each item.
Structure
- 1Introduction with haul items
- 2Showcasing a lace top
- 3Showing a pair of jeans
- 4Displaying a brown lace top
- 5Revealing a basic pink top
- 6Presenting a Himekaji-inspired bag
- 7Unboxing and showing sneakers
- 8Concluding the video
Product placement
Vinted: (a) it ACTS - it is the platform where the creator buys clothes, and the video is a haul from it. Removing it would change the context of the video.
Brandy Melville: (a) it APPEARS - a tag on the basic pink top shows the Brandy Melville logo. Removing it would not change what happens in the video.