Shopping for vacation on TikTok

@notmorgrif

68.5K followers · usually 742 views a post

Views

49.2K

Likes

934

Comments

3

Shares

26

SoundTikTok sound · original sound - notmorgrif

Promoted product

Addicted

Why it worked

The video effectively uses a native mention of a fashion retailer, showcasing flattering and versatile clothing items that align with current TikTok trends. The creator's personal endorsement and detailed fit information, combined with the "Creator earns commission" disclosure, create a relatable and trustworthy recommendation.

Summary

The creator showcases a flattering and comfortable two-piece outfit purchased from the retailer 'Addicted' on TikTok Shop, highlighting its versatility and fit. She emphasizes the quality and fast shipping, suggesting it's ideal for vacation.

Structure

1Introduction to vacation shopping on TikTok
2Praise for 'Addicted' retailer's selection and shipping
3Showcasing the top and its styling options
4Revealing the skirt is a separate purchase
5

Original caption

love #vacay #vacation #vacationoutfits #flattering

More from @notmorgrif

Product placement

Addicted (apparel retailer) ACTS - the creator is showing off clothes purchased from them, and implies viewers can purchase from them. Removing it would change what happens in the video. TikTok (social media platform) APPEARS - the video is posted on TikTok. Removing it would not change what happens in the video.

On-screen text

love #vacay #vacation #vacationoutfits #flattering

Transcript

Shopping for vacation on TikTok Shop is like an Addicted because everything is so cute, the shipping is so fast. I just grabbed this top from Addicted. I also got it in green and blue. If you wanted it skinty, you could pull off the shoulder. Full length, cropped, on the shoulder. Looks like a set, but I got this skirt completely separate. Also on TikTok shop. Just so flattering and it's comfy. I'm not wearing a bra or anything under it. The girls are lifted because of the band right here. I'm 5'2, 34C, I did grab an extra small and it fits perfectly. You could definitely size down. They are pretty stretchy. It's exactly what I was looking for for vacation.