RANDOM LIPCOMBO WITH MY EYES CLOSED

@andrea.mirro

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SoundTikTok sound · original sound - andrea.mirro

Promoted product

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Why it worked

The video taps into the popular 'challenge' format, specifically a makeup challenge, which is highly engaging on platforms like TikTok. The element of surprise and the creator's willingness to embrace a potentially imperfect outcome create relatable and entertaining content.

Summary

The creator attempts to apply a random lip combination with their eyes closed, using a lip liner and then a liquid lipstick. The video showcases the process of applying makeup blindly, resulting in a finished lip look.

Structure

1Selecting lip products with eyes closed
2Applying lip liner
3Applying liquid lipstick
4Revealing the final lip look

Product placement

Rimmel London (brand): appears as a watermark on the screen, does not affect the video's content. Kosas (brand): appears as a watermark on the screen, does not affect the video's content. Armani beauty (brand): appears as a watermark on the screen, does not affect the video's content.

On-screen text

RANDOM LIPCOMBO WITH MY EYES CLOSED (trust the process I guess???) anytime today???

Original caption

can’t believe it actually turrned out well at the end??? Random lip of the day with my eyes closed inspired by @𝓐𝓭𝓭𝓲𝓮 ‘s series 🥰🥰 #randomlipcombo #ukmakeup #ukgirls #makeupwitheyesclosed #ukgirltok @rimmellondon @rimmellondonus @Kosas @Monty PR @Armani beauty @23 The Agency @Publicity Loft