Why it worked
The video leverages a popular TikTok trend of applying makeup with eyes closed, creating a sense of playful challenge and surprise. The use of multiple, recognizable beauty brands also appeals to a wide audience interested in makeup.
Summary
The creator attempts to apply a random lip combo with their eyes closed, using a lip liner and two different lip glosses. They show the products used and apply them to their lips.
Structure
- 1Introduction with title card
- 2Applying lip liner with eyes closed
- 3Applying Primark lip balm with eyes closed
- 4Applying Rare Beauty lip gloss with eyes closed
- 5Revealing the final lip look
Product placement
Sweed Beauty lip liner in shade Barely there: ACTS - used to line lips, removing it would change the video. Primark Glossy Balm in shade Light Pink: ACTS - used on lips, removing it would change the video. Rare Beauty lipgloss in shade Blaze: ACTS - used on lips, removing it would change the video.