It started out as just a sketch

@shopcompatti

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Promoted product

Compattishopcompatti.com

Discover Compatti’s modular food storage system, designed to keep meals separate, organized, and connected in one flexible system.

8 videos

Why it worked

The video effectively builds anticipation by showing the product's journey from a sketch to a patented invention, highlighting its unique connection feature and appealing to a desire for organized meal solutions.

Summary

The video showcases the development and functionality of Compatti, a patented modular food container system. It highlights the product's innovative connection mechanism and announces its upcoming presale.

Structure

1Sketch of the product
2Patent documents
3Product connection mechanism
4Product in use with food

Original caption

IT’S OFFICIALLY HAPPENING. 🙌🏼 This isn’t another container. It’s a patented connection that changes what containers can do. Compatti pre-sale opens September 4. Sign up for early access through the link in our bio. 🔥 #Compatti #ProductLaunch #KitchenInnovation #WomanInventor

More from @shopcompatti

Product placement

Compatti (ACTS - it is a modular food container system that connects, is shown being used to hold food, and is presented as a new invention; removing it would change the video's topic and purpose) CapCut (APPEARS - it is a watermark at the end of the video; removing it would not change what happens in the video)

Call to action

Sign up for early access through the link in our bio.

On-screen text

It started out as just a sketch SNAP-N-SNACK 8" x 8" SQUARE Slot for lid Main Compart. 8" Slide/Snap 6" 2" 8" Interchang. Compartment option 1. No Divider option 2 1 Divider Creating 2: 4" Compartments A dream.... now patented A new connection Everything is about to click Not containers... A system ... Launching soon Separate your meal Carry as one I didn't invent new containers... I invented the connection Presale opens September 4th !! Compatti First access in bio