Have you seen this famous Japanese girl?

@twistjjw4kw

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SoundTikTok sound · original sound - twistjjw4kw

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+25.3K views over 19.8d · ~1.3K/day · 4 observations

Promoted product

Milky

Premium lactase enzyme supplements for lactose intolerant.

2 videos2 creators

Why it worked

The video taps into curiosity by presenting a seemingly innocent character with a dark, unexpected backstory, which is a common hook for viral content. It also uses visual elements and a conversational tone to explain the brand's history and symbolism.

Summary

The video discusses the history and branding of the Japanese candy "Milky," featuring its mascot, Pekochan. It delves into a dark origin story related to World War II and explains the symbolism behind Pekochan's iconic tongue-licking pose.

Structure

1Introduction of Pekochan, the Japanese girl mascot
2Explanation of Pekochan's dark origin story during WWII
3Discussion of the slogan and Pekochan's branding elements
4Explanation of Pekochan's tongue-licking pose and its meaning

Original caption

PEKO-CHAN THEORY 😱 #jumpersjump #podcast #fyp #scary #mystery

More from @twistjjw4kw

Product placement

Milky: This is a brand of candy. It appears on packaging and is discussed. It ACTS as the subject of the video's discussion about its history and branding. Removing it would change the video's topic. Pekochan: This is a character associated with the Milky candy brand. It appears on packaging and in various forms throughout the video. It ACTS as the visual representation of the Milky brand and its story. Removing it would change the video's topic. Fujiya: This is the company that produces Milky candy. It appears as a logo on the packaging. It merely APPEARS. Removing it would not change what happens in the video.

On-screen text

seen this famous Japanese girl Meet Pekochan called yeah actually story World War 2 everyone lot eat and also case mom she off one day fed it was you're was had why see slogan which continuing to warn you that their being spied on on this icon then on more see it immediately it's taste whoa listen how tongue always cheek tasting mom that's because yeah Pico he blue hat he was his protecting yo mad no so this yeah before

Transcript

Have you seen this famous Japanese girl? Have you seen this before? This girl is called Pekochan. Yeah. So this girl actually has a really dark story. Right? So in World War 2 where everyone didn't have a lot of things to eat. And her mom was also this case. Right? And her mom felt so bad that she coughed off one day and fed it to Pekochan. Oh, because you're starving. That was the only food they had, right? And then so that's why if you see it, there's a slogan on Milky which says continuing to warn you. That their phones were being spied on. Click on this icon then on more. See it. Delete it immediately. So Milky, it's mom's taste. Whoa. Listen, how her tongue is always licking her cheek. That's her tasting mom on her cheek. That's why because yeah, you don't see Picochan he in this, but he has a blue hat. He wears this because Pekochan was his. Protecting him. Yo. Mad. No. So I was so surprised because I've seen this in yeah, before.