Are they cute chat?

@morganbarttt

3.1K followers · usually 1.4K views a post

Views

51.5K

Likes

1.4K

Comments

14

Shares

25

SoundTikTok sound · original sound - morganbarttt

View velocity

+1.7K views over 3.1d · ~544/day · 4 observations

Promoted product

cabby hat

Why it worked

The creator leverages a popular trend (Y2K fashion) and a common consumer dilemma (choosing between two similar items) to drive engagement and sales. The direct call to action and the use of TikTok Shop make it easy for viewers to purchase.

Summary

The creator shows two camouflage "cabby hats" and asks viewers which color they prefer. She mentions that both are super cute and available on TikTok shop, encouraging viewers to buy both. She also asks for styling suggestions for the hats.

Structure

1Introduction of two hats
2Comparison of colors
3Preference stated
4Call to action for comments and purchase
5Request for styling advice

Call to action

Let me know which one you guys prefer in the comments and if you've been wanting to get this off of TikTok shop, they're both super cute so get both if you want to!

Original caption

Are they cute chat? Idk how to style these but I wanna try so give me suggestions! 🫶🏻 #fyp #cabbyhat #y2k #tiktokshop

More from @morganbarttt

On-screen text

I love pink

Transcript

Are they cute chat? Idk how to style these but I wanna try so give me suggestions! 🫶🏻 #fyp #cabbyhat #y2k #tiktokshop I bought both colors of this hat so that you guys don't have to. This is set one. This is set number two and this one's like a more true army green color but I think I'm leaning towards this color that I prefer. So let me know which one you guys prefer in the comments and if you've been wanting to get this off of TikTok shop, they're both super cute so get both if you want to! Also, I have no idea how to style these so give me style suggestions down below so I can style them for fall.