@sevinakhangura — 4x breakout

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shopping at homesense

@sevinakhangura

63.6K followers · usually 4.3K views a post

Views

18.1K

Likes

1.5K

Comments

Why it worked

The video taps into the relatable experience of decorating a new space, particularly for college, and offers a shopping haul format that is popular on TikTok. The creator's personal commentary and decision-making process make the content engaging and aspirational.

Summary

The creator visits Homesense to shop for college apartment decor, showcasing various items like picture frames, storage bins, decorative books, candles, and lamps. They decide against purchasing most items in-store, opting to look online or at a dollar store for better options, and mention finding blue and brown striped towels as their only purchase.

Structure

1Shopping at Homesense for college apartment decor
2Showcasing various decor items like frames, bins, and candles
3Deciding against most items due to style or price
4Mentioning a desire to change bedding and looking for desk organizers
5Finding blue and brown striped towels as the only purchase

Product placement

Homesense: ACTS - it is a store where the creator shops for home decor. Removing it would change what happens in the video. Oliver: APPEARS - it is a brand name on a picture frame. Removing it would not change what happens in the video. William Morris: APPEARS - it is a brand name on decorative books. Removing it would not change what happens in the video. Laura Ashley: APPEARS - it is a brand name on decorative pillows. Removing it would not change what happens in the video. Soho Living: APPEARS - it is a brand name on a sheet set. Removing it would not change what happens in the video.