Why it worked
The video taps into a shared, relatable experience among players of a popular game, using humor to create a strong sense of community and engagement.
Summary
The video shows a person playing The Legend of Zelda: Breath of the Wild. The on-screen text humorously suggests that players often do seemingly pointless actions in the game for no reason, which is then demonstrated by the player pushing a boulder off a cliff.
Structure
- 1Player starts game
- 2Player approaches boulder
- 3Player pushes boulder off cliff
- 4Boulder explodes
- 5Player observes result
Product placement
The Legend of Zelda: Breath of the Wild (game): ACTS - the game interface is operated by the player, generating a visible result (gameplay). Removing it would change what happens in the video.
On-screen text
POV: all of US for
absolutely no reason in the
start of Breath of the wild