BAMA RUSH DAY 9 BID DAY OOTD 🥺💖🐘

@cali.bama.peach

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SoundTikTok sound · original sound - 1hanzz14

Promoted product

Alo skirt

Why it worked

The video taps into the highly popular and trending 'Bama Rush' phenomenon, offering a glimpse into the fashion choices of participants. By detailing specific brands and items, it appeals to viewers interested in fashion, college life, and the aesthetics associated with sorority recruitment.

Summary

Two young women participating in 'Bama Rush' (recruitment for sororities at the University of Alabama) showcase their outfits for Bid Day. They detail the brands of their clothing, shoes, and jewelry, highlighting items from Alo, New Balance, Amazon, and Kendra Scott.

Structure

1Introduction to Bid Day OOTD
2Description of the first person's outfit (Alo one-piece, New Balance shoes, jewelry)
3Description of the second person's outfit (Alo skirt, New Balance shoes, jewelry)
4Mention of handmade jewelry
5

Original caption

BAMA RUSH BID DAY WOOOO #bamarushtok #bidday #sorority #college #universityofalabama

More from @cali.bama.peach

Product placement

Alo (brand): Appears on the waistband of the skirt worn by the person on the right. Removing it would not change what happens in the video. New Balance (brand): Appears on the shoes worn by the person on the left. Removing it would not change what happens in the video. Amazon (brand): Mentioned as the source for bracelets. Removing it would change what happens in the video as the source of the item is stated. Kendra Scott (brand): Mentioned as the source for a necklace. Removing it would change what happens in the video as the source of the item is stated.

On-screen text

BAMA RUSH DAY 9 BID DAY OOTD 🥺💖🐘

Transcript

Hey guys, this is our last Bama Rush OOTD. So let's do our outfit of the day. My one piece is from Alo. My shoes are New Balance. And all my jewelry, my bracelet is from Amazon, Lisa Goslin, Amazon. My earrings are from Kendra Scott. And my parents got these handmade. My necklace is from Kendra Scott. And my shoes are New Balance. Okay, so that's everything. We'll see you guys in Bryant Denny and roll tide.