POV: when your skincare routine gets aggressive

@mdcoreea

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SoundTikTok sound · original sound - mmarruss

Promoted product

Madeca Cream

6th generation iconic Centella cream. High-concentration TECA soothes irritation, reinforces the skin barrier & provides all-day comfort.

3 videos3 creators

Why it worked

The video uses a relatable and humorous "POV" framing to depict an "aggressive" skincare routine, which is then resolved by the "Madeca Cream" that provides a desirable "insane glow." This combination of humor and a clear, positive result makes the product appealing and memorable.

Summary

The video shows a woman applying a skincare cream called Madeca Cream, which she describes as "TECA-powered skin recovery" and "antiaging and barrier care in one." After applying it and using a brush to work it into her skin, she shows off her resulting "insane glow," stating that the cream made the "aggression worth it."

Structure

1Applying cream aggressively with a brush
2Showing the Madeca Cream tube
3Squeezing cream onto a toothbrush (humorous visual)

Original caption

Not your usual toothpaste 🤭 It’s Madeca Cream for barrier care + glow ✨@Centellian24 #Centellian24 #Madecacream #TECA #barriercream #pharmacybeauty

More from @mdcoreea

Product placement

Madeca Cream (Centellian24): This is a skincare cream that the creator applies to her face. It is shown being squeezed from a tube, applied with a brush, and then the results are shown. The cream is presented as a product that provides "TECA-powered skin recovery" and "antiaging and barrier care in one". It ACTS as a skincare product, and removing it would change what happens in the video. Centellian24: This is the brand name of the Madeca Cream. It appears on the product packaging and is mentioned in the on-screen text. It ACTS as the brand of the skincare product. It is not clear if removing it would change what happens in the video, but it is part of the product's identity.

On-screen text

POV: when your skincare routine gets aggressive TECA-powered skin recovery antiaging and barrier care in one Look at this insane glow ✨ Madeca Cream made all that aggression worth it