KOOKAÏ end of winter sale

@millliehodges

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SoundTikTok sound · original sound - millliehodges

Promoted product

Kooka

2 videos2 creators

Why it worked

The video effectively combines a popular haul format with styling tips, making the featured sale items desirable and demonstrating their versatility. The creator's enthusiastic presentation and clear call to action encourage viewers to shop the sale.

Summary

The creator showcases items from KOOKAÏ's end-of-winter sale, including a white tee, a black mini dress, and two jackets. She styles each piece, highlighting their versatility and encouraging viewers to shop the sale.

Structure

1Introduction to KOOKAÏ sale haul
2Styling the Nova white tee
3Styling the Nova black mini dress
4Styling the Aura blazer
5

Original caption

let’s style @KOOKAÏ top picks for their end of winter sale! you don’t want to miss it, starting from monday aug 17 🤍 #kookai #haul #kookaisale #styling

More from @millliehodges

Product placement

KOOKAÏ (clothing brand) - ACTS: The brand's clothing items are shown and tried on by the creator. Removing the brand name would change what happens in the video as the video is about styling their sale items. KOOKAÏ is the subject of the video. KOOKAÏ is a clothing brand, and the items shown are ecom products.

Call to action

check out the sale

On-screen text

KOOKAÏ end of winter sale try-on haul! up to 50% off selected styles

Transcript

KOOKAÏ end of winter sale try-on haul! Now you know how to do an end of season sale, and they are having up to 50% off selected items. So I thought I would style and show you everything that I got. First off, we have the Nova white tee. It's just a simple white tee, but it is that little bit nicer because it has such nice detailing to it. We then have the Nova black mini dress. It's very similar to the white tee with the cinching. I've paired it with little black thong heels and it's just such a simple but nice outfit. Then have the Aura blazer which I love this season. Especially because it has the banding here which you can actually change how tight you would like it. You can also wear it really casually even with jeans. Lastly, we have the Aura cropped jacket. I'm loving this style this season. They're perfect for layering, but they're not long. So I feel like you can wear it with more things. Right at the end of winter, everyone's kind of feeling it. It's the perfect time to spoil yourself. And I highly recommend going to check out the sale.

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