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4.0Talking HeadListicle hookLifestyle
Hook
5 THINGS THAT ARE NOT CHI
@orangedaily__
17.5K followers · usually 10.7K views a post
Views
42.8K
Likes
2.1K
Comments
32
Shares
53
View velocity
+6.4K views over 4.7d · ~1.3K/day · 4 observations
Why it worked
The video likely performed well due to its relatable and opinionated take on fashion trends, presented in a concise and visually engaging format with clear on-screen text and relevant imagery.
Summary
The creator lists five things that are considered "not chic" in fashion, including maxi dresses outside the beach, high heels at the pool, long nails, Saint-Tropez clubs in high season, and influencers taking pictures everywhere. The video is presented in a talking head format with overlay text and images.
Structure
- 1Introduction of the topic: 5 things that are not chic
- 2First item: Maxi dresses outside the beach
- 3Second item: High heels at the pool
- 4Third item: Long nails
- 5Fourth item: Saint-Tropez clubs in high season
- 6Fifth item: Influencers taking pictures everywhere
Product placement
Hermès bag (appears, does not act, removing it would not change video); Hermès (appears, does not act, removing it would not change video)
On-screen text
5 THINGS
THAT ARE
NOT CHI
First,
maxi
outside
beach.
Second,
high
at the
Third,
long
nails
anywhere.
that's
news.
Four
Saint-Tropez
clubs
season
Five,
influencers
taking
pictures
everywhere
anywhere.
Original caption
Five things I find a little less than chic, said with love 🧡 chic is rarely the thing trying hardest 💭 and if one of these is your joy, keep it! I'd rather you be you #chic #frenchstyle #styleadvice #frenchwoman #7RP
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