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174Silent UGCOther hookEntertainment
Hook
Cainta Resort Felix Avenue Staycation
@janusnovio
5.2K followers · usually 1.4K views a post
Views
232.8K
Likes
17.8K
Comments
156
Shares
11.7K
Why it worked
The video likely resonated due to its relatable depiction of a common urban problem (flooding) combined with an unexpected juxtaposition of a "staycation" advertisement, creating a sense of irony and shared experience.
Summary
The video shows a flooded street in Cainta, Philippines, with people wading through the water and vehicles navigating the submerged roads. On-screen text advertises "Cainta Resort Felix Avenue Staycation" and mentions a budget-friendly package for 20 people.
Structure
- 1Flooded street scene in Cainta
- 2People and vehicles navigating the flood
- 3On-screen text advertising a resort staycation package
- 4Mention of budget pricing and inclusions
- 5View of the resort's swimming pool
Product placement
Cainta Resort: APPEARS - a billboard advertises it. Removing it would not change what happens in the video.
Coca-Cola: APPEARS - a logo on the billboard. Removing it would not change what happens in the video.
East Town: APPEARS - a sign for a commercial area. Removing it would not change what happens in the video.
On-screen text
Cainta Resort
Felix Avenue Staycation
Original caption
book na! 🌊💦🏊 #cainta #habagat #flood
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