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All breakouts
2 videos2 creators
185Talking HeadOther hookLifestyle
Hook
THE barn jacket of the season is HERE
@casey_cofer
12.1K followers · usually 460 views a post
Views
85.2K
Likes
10.2K
Comments
46
Shares
775
Promoted product
Aerie Barn Jacket
Why it worked
The video effectively uses a soft sell by highlighting a popular fashion item (barn jacket) that is currently on sale, creating a sense of urgency and desirability for the viewer.
Summary
The creator showcases a barn jacket from Aerie, highlighting that it's the "barn jacket of the season" and currently on sale for 30% off. She asks viewers which wash they prefer, implying a call to action to purchase.
Structure
- 1Introduction of the barn jacket
- 2Highlighting the sale and urgency
- 3Asking for viewer preference
- 4Call to action to shop at Aerie
Product placement
Aerie: ACTS - This is a clothing brand that is selling a barn jacket. Removing it would change what happens in the video. Aerie: APPEARS - This is a clothing brand that is selling a barn jacket. Removing it would change what happens in the video.
Original caption
If you’ve been waiting for the perfect barn jacket… THIS IS IT 🤎🍂 And it’s 30% off right now, so consider this your sign to run to @aerie 🏃🏼♀️🤩 Do you like the dark wash or natural more? 👀 #AD #AerieRealMakers #MyAerieLook #aerie #fallfashion
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