HOT WHEELS LEGENDS

@smythstoys

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SoundTikTok sound · original sound - twigthewonderkid_

Promoted product

Hot Wheels

Shop for the latest in Hot Wheels cars, track sets, playsets and more on Mattel.com. Find the perfect Hot Wheels gift today!

3 videos3 creators

Why it worked

The video effectively leverages a popular event (CarFest) and a beloved toy brand (Hot Wheels) to create excitement and urgency around a limited-time pop-up shop, driving foot traffic and sales.

Summary

A Smyths Toys employee announces a Hot Wheels Legends Tour pop-up shop at CarFest, highlighting exclusive merchandise and encouraging viewers to visit before it's too late.

Structure

1Introduction to the Hot Wheels Legends Tour pop-up shop
2Location and dates at CarFest
3Highlighting exclusive merchandise
4Urgency to visit before items sell out

Original caption

Hot Wheels Legends Tour Pop up shop! 🏎️ Smyths Toys is popping up at CarFest from the 28th - 30th August at Silverstone Circuit, and we’re bringing serious heat. 🙌 Gear up with your favorite Hot Wheels at our pop-up shop - Plus we have an exclusive Legends Tour deco, only available at our pop up shop! Once they're gone, they're gone. Come find the Smyths Toys team before the checkered flag drops! We'll see you then! 👋 #smythstoys #hotwheels #f1 #hotwheelscollections #carfest

More from @smythstoys

Product placement

Hot Wheels: ACTS - toy cars and playsets that are shown and discussed as products for sale. Removing them would change the video's topic. Smyths Toys: ACTS - a toy store chain that is hosting a pop-up shop and is the subject of the video. Removing it would change the video's topic. CarFest: APPEARS - a festival where the pop-up shop is located. Removing it would not change the video's topic.

Call to action

Come find the Smyths Toys team before the checkered flag drops!

On-screen text

HOT WHEELS LEGENDS TOUR POP UP SHOP! SMYTHS TOYS IS POPPING UP AT CARFEST AND WE'RE BRINGING SOME SERIOUS HEAT. GEAR UP WITH SOME OF YOUR FAVOURITE HOT WHEELS AT OUR POP UP SHOP! AN EXCLUSIVE LEGENDS TOUR DECO ONLY AVAILABLE AT OUR POP UP SHOP. ONCE THEY'RE GONE, THEY'RE GONE. COME FIND THE SMYTHS TOYS TEAM BEFORE THE CHECKERED FLAG DROPS!

Transcript

Hot Wheels Legends Tour Pop up shop! Smyths Toys is popping up at CarFest from the 28th - 30th August at Silverstone Circuit, and we’re bringing serious heat. Gear up with your favorite Hot Wheels at our pop-up shop - Plus we have an exclusive Legends Tour deco, only available at our pop up shop! Once they're gone, they're gone. Come find the Smyths Toys team before the checkered flag drops! We'll see you then!