MY CHOPPED TO UNCHOPPED

@boriskup1dura

7.0K followers · usually 8.5K views a post

Views

47.3K

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1.9K

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SoundTikTok sound · original sound - kakabus27

Promoted product

KLYN Cosmetics

3 videos

Why it worked

The video uses a popular "routine" format with clear, numbered steps and visually appealing results, making it easy to follow and replicate. The inclusion of a specific product with a direct call to action in the bio also encourages engagement and potential purchases.

Summary

The creator demonstrates a four-step routine for styling their hair and moisturizing their face. The routine includes showering, applying moisturizer, using KLYN Cosmetics Sea Salt Spray, and applying Vaseline lip balm, resulting in a "chopped" hairstyle.

Structure

1Introduction: Chopped to Unchopped Routine
2Step 1: Shower
3Step 2: Moisturize
4Step 3: KLYN Cosmetics Sea Salt Spray
5

More from @boriskup1dura

Product placement

KLYN COSMETICS SEA SALT SPRAY: ACTS - it is sprayed onto hair to style it. Removing it would change the video. VASELINE LIP THERAPY: ACTS - it is applied to lips. Removing it would change the video. KLYN COSMETICS: APPEARS - it is a brand name on the sea salt spray bottle. Removing it would not change what happens in the video. VASELINE: APPEARS - it is a brand name on the lip balm. Removing it would not change what happens in the video.

Call to action

you can cop link 🔗 in bio 🤫

On-screen text

MY CHOPPED TO UNCHOPPED ROUTINE. STEP 1: SHOWER STEP 2: MOISTURISE (BEST ON THE MARKET) STEP 3: KLYN COSMETICS SEA SALT SPRAY (YOU CAN COP LINK 🔗 IN BIO 🤫) STEP 4: CAN'T FORGET THE VASELINE BOOM RESULTS!! (I'M STILL CHOPPED)