KODA

@mypetsies

1.5M followers · usually 11.8K views a post

Views

1.3M

Likes

30.9K

Comments

371

Shares

520

SoundTikTok sound · original sound - jonwiilde

Promoted product

Petsiesmypetsies.com

2 videos

Why it worked

The video taps into the strong emotional connection people have with their pets and the grief associated with pet loss, making the product's ability to preserve those memories highly resonant.

Summary

A child excitedly unboxes a custom plush toy of their dog, Koda, and expresses immense love for it. The video highlights the emotional significance of the plush toy as a way to keep a beloved pet close.

Structure

1Unboxing the plush toy
2Revealing the plush toy of Koda
3Child's excited reaction and expression of love
4Hugging and interacting with the plush toy
5

Original caption

Life wasn’t the same since Koda Bear’s passing. Natalie had this plush made for her son Brighton and it hasn’t left his side since he got it. 💙🐾 #petsies #petloss #grief #husky #huskiesoftiktok

More from @mypetsies

Product placement

Petsies (ACTS - it is a company that makes custom plushies based on pets, and the video shows a custom plushie of a dog named Koda being unboxed and gifted to a child. The company name appears as a watermark and is mentioned in the caption. Removing it would change what happens in the video as it is the product being shown and discussed.)