Promoted product
Hand Carved Rings
Why it worked
The video leverages the appeal of personalized, locally-made souvenirs and the satisfying 'behind-the-scenes' process of custom craftsmanship to create a highly shareable travel and shopping experience.
Summary
The creator visits a jewelry stall in St. Augustine, Florida, to get custom hand-carved rings featuring her family's initials. The video showcases the artisan's process and the final personalized sterling silver jewelry.
Structure
- 1Establishing shot of the St. Augustine location
- 2Customer browsing the jewelry stall
- 3Artisan carving initials into a ring
- 4Close-up of the finished personalized rings
Product placement
Hand Carved Rings (a physical jewelry stall in St. Augustine, Florida) ACTS: the video shows the artisan carving initials into a ring, the customer selecting rings, and the final product being worn. Removing this would change the entire video as it is the subject of the visit and the purchase. The Louis Vuitton bag APPEARS: it is a personal accessory worn by the creator, removing it would not change the video.
On-screen text
ST. AUGUSTINE, FLORIDA
Hand Carved Rings
ST. AUGUSTINE, FLORIDA
Hand Carved Rings
Hand Carved Rings
Hand Carved Rings
Your Name Initials Carved While You Wait
Solid Sterling Silver
Size 8 & Up - $5.00 More
Your Name Initials Carved While You Wait
Solid Brass
Brass may tarnish
Solid Sterling Silver
Size 8 & Up - $5.00 More
Solid Sterling Silver
Size 8 & Up - $5.00 More