Why it worked
The video leverages a relatable question about hair routines to engage viewers, while subtly showcasing a product from the creator's own brand, aligning with the creator's expertise and audience interest.
Summary
The creator, Jen Atkin, uses a pink hair styling tool on her hair while asking viewers how often they wash and style their hair. The video implies a connection to her brand, Mane by Jen Atkin, which offers ceramic hair tools and hair care products.