Why it worked
The video taps into the relatable desire to impress a partner by showcasing a thorough and aesthetically pleasing preparation routine. The "kawaii" and "cutecore" aesthetic appeals to a specific niche audience, while the step-by-step process makes it easy to follow and aspirational.
Summary
The creator prepares for her boyfriend's visit by cleaning her room, setting out snacks and games, doing her hair and makeup, choosing an outfit, and applying perfume. The video ends with her boyfriend arriving and them embracing.
Product placement
Pandora: appears as a bag, does not act, removing it would not change what happens in the video.
Calbee Potato Chips: acts as snacks, removing it would change what happens in the video.
Furuta Pompompurin Pudding Gummy: acts as snacks, removing it would change what happens in the video.
Blueland Bathroom Cleaner: acts as a cleaning product, removing it would change what happens in the video.
Dove hair mask: acts as a hair mask, removing it would change what happens in the video.
Lancome: appears as a product on a shelf, does not act, removing it would not change what happens in the video.
Benefit Cosmetics: acts as makeup, removing it would change what happens in the video.
LANEIGE: acts as makeup, removing it would change what happens in the video.
LAWO hair straightener: acts as a hair styling tool, removing it would change what happens in the video.