rare aesthetic: you genuinely thought you were doing good for the planet with these "paper" cups but they secretly have a plastic lining 🤮

@littlegreenpanda_

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SoundTikTok sound · original sound - sugartwirls

Promoted product

Little Green Panda cups

Little Green Panda is changing the game with home-compostable cups and PLA-free sugarcane straws. Made from waste and designed for sustainability, our products are perfect for eco-conscious businesses ready to reduce waste and make a positive impact!

3 videos

Why it worked

The video leverages a common, relatable product (paper coffee cups) and reveals a surprising, negative truth about its environmental impact, creating a strong 'aha!' moment and a clear desire for a better alternative.

Summary

The video demonstrates that traditional paper coffee cups have a secret plastic lining, which is harmful to the environment. It then shows a Little Green Panda cup being torn to reveal its plastic-free, home-compostable lining, highlighting an eco-friendly alternative.

Structure

1Showing a torn paper cup with visible plastic lining
2Revealing the plastic lining with a knife
3Tearing away the paper to expose the plastic
4

Original caption

this looks like an eco-friendly coffee cup... but it has a secret 👀 most traditional takeaway coffee cups are lined with plastic. 😔 it's the industry standard and most people don't even know it exists. we're not shaming anyone, just here to show that it's not needed! 🌏 our tree-free cups are plastic lining free and home compostable! 💚 #littlegreenpanda #Sustainability #greenwashing #EcoFriendly #plasticfree

More from @littlegreenpanda_

Product placement

Little Green Panda: ACTS - the brand of the paper cups being demonstrated. Removing it would change what happens in the video. This is the product being demonstrated. The logo on the cup is a stylized red "L" with a leaf, which is the logo for Little Green Panda. The caption also mentions "littlegreenpanda" and "Little Green Panda ™" as the creator and brand.