Why it worked
The video uses a relatable aspiration (getting into a dream university) and contrasts it with a humorous, yet poignant, depiction of the potential struggles, using a popular cultural figure to amplify the message.
Summary
The video starts with a young woman expressing her strong desire to get into her dream university, stating she'd do anything to be accepted. This is followed by a clip of Cristiano Ronaldo looking dejected on a football field, implying that the reality of university life might be more challenging than expected.
Structure
- 1Expressing desire for dream university
- 2Showing the reality of the first week
- 3Implied difficulty or disappointment
On-screen text
It's my dream uni and I'll do anything to get in
my first week in that uni: