Recording a day in the life and this plane flew SO low I had to show you guys

@smilesbyshaw

1.5K followers · usually 2.8K views a post

Views

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797

SoundTikTok sound · original sound - jayestavienfitness

Promoted product

Smiles By Shaw

Greenville dentist, Smiles by Shaw is a local, trusted dental practice offering general and cosmetic dentistry, teeth whitening, implants, veneers & other dental care. Call today to make an appointment!

2 videos

Why it worked

The video uses a relatable "day in the life" format and incorporates a surprising, attention-grabbing event (the low-flying plane) to naturally introduce a call to action for a dental practice.

Summary

The creator is recording a day in their life when a plane flies extremely low overhead. They then show a paper airplane with "BOOK AN APPT. WITH SMILES BY SHAW" written on it, encouraging viewers to book their next dental appointment.

Structure

1Recording a day in the life
2A plane flies very low overhead
3Showing a paper airplane with a message
4Call to action to book a dental appointment

Original caption

Here’s your sign to book your next dental appointment with Smiles By Shaw!🦷✈️ #dental #dentaloffice #dentistry #dentalhumor #dentalassistant

More from @smilesbyshaw

Product placement

Smiles By Shaw (dental practice): ACTS - appears on a paper airplane, which is shown to the camera. Removing it would change the video's call to action. It is the subject of the call to action. linktr.ee (link aggregator): APPEARS - it is the destination of the creator's bio link. Removing it would not change what happens in the video.