The video uses a relatable "day in the life" format and incorporates a surprising, attention-grabbing event (the low-flying plane) to naturally introduce a call to action for a dental practice.
Summary
The creator is recording a day in their life when a plane flies extremely low overhead. They then show a paper airplane with "BOOK AN APPT. WITH SMILES BY SHAW" written on it, encouraging viewers to book their next dental appointment.
Structure
1Recording a day in the life
2A plane flies very low overhead
3Showing a paper airplane with a message
4Call to action to book a dental appointment
Original caption
Here’s your sign to book your next dental appointment with Smiles By Shaw!🦷✈️ #dental #dentaloffice #dentistry #dentalhumor #dentalassistant
More from @smilesbyshaw
More breakout videos from this creator.
Product placement
Smiles By Shaw (dental practice): ACTS - appears on a paper airplane, which is shown to the camera. Removing it would change the video's call to action. It is the subject of the call to action. linktr.ee (link aggregator): APPEARS - it is the destination of the creator's bio link. Removing it would not change what happens in the video.
Call to action
Book your next dental appointment with Smiles By Shaw!
On-screen text
Recording a day in the life
and this plane flew SO low
I had to show you guys