Product placement
Target (store, appears on bags, acts as a shopping destination); Walmart (store, acts as a shopping destination); Walgreens (store, acts as a shopping destination); Nee Doh (brand, appears on packaging, acts as a squishy toy brand); Nee Doh Funky Pups (product line, appears on packaging, acts as squishy toys); Nee Doh Nice Ice Babies (product line, appears on packaging, acts as squishy toys); Nee Doh Doughnut (product line, appears on packaging, acts as squishy toys); Nee Doh Glow (product line, appears on packaging, acts as squishy toys); Nee Doh Squishy Hot Dogs (product line, appears on packaging, acts as squishy toys)