MUM

The video likely worked due to the unexpected and slightly unsettling juxtaposition of a child's innocent interaction with a doll, contrasted with the initial scene of a child and mother in a seemingly normal environment. The abrupt cut to the doll's face creates a moment of surprise and intrigue.

A child is playing in a living room while a woman is on her phone. The child then runs towards the woman, and the video cuts to a close-up of a doll's face.