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All breakouts
72.9OtherCuriosity Gap hookEcommerce
Hook
DRUMROLL PLEASE... 🥁🥁🥁🥁🥁
@oat_haus
70.5K followers · usually 679 views a post
Views
47.8K
Likes
480
Comments
22
Shares
73
Why it worked
The post uses high-quality, appetizing visuals of a nostalgic snack to associate the brand with positive, comforting memories while clearly communicating its 'better-for-you' value proposition.
Summary
The video showcases a jar of Oat Haus Crispy Treat Granola Butter alongside crispy rice treats to highlight its texture and dietary benefits. It uses a series of slides to present the product as a delicious, allergy-friendly alternative.
Structure
- 1Tease the product with a drumroll
- 2Reveal the product jar and its branding
- 3List the dietary benefits and selling points
Product placement
Oat Haus (a) acts: it is the product being showcased, spread on the crispy treat, and its jar is the central focus of the video. Removing it would remove the entire subject of the video.
Original caption
meet our ✨crispy treat granola butter✨ all the crispy, gooey, nostalgic goodness you remember, now spreadable (!!!)