DID YOU KNOW THE MAX AGE FOR COAST GUARD RESERVE IS NOW 47?!

@coastie_rocket_emoji

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SoundTikTok sound · original sound - more_sales_memes

Promoted product

Docusign

Create, commit to, and manage your agreements all in one platform with Docusign IAM. Electronically sign for free.

Why it worked

The video leverages a surprising piece of information (the increased age limit for Coast Guard Reserve) to draw viewers in, then uses a relatable scenario (difficulty with technology) to create engagement and subtly promote the use of Docusign.

Summary

A Coast Guard recruiter is coaching a 47-year-old applicant on how to use Docusign to sign documents. The video highlights the updated age limit for Coast Guard Reserve enlistment.

Structure

1Hook: Max age for Coast Guard Reserve is 47
2Applicant needs help with Docusign
3Recruiter explains the process
4Applicant expresses difficulty with computer
5

Original caption

Yep you read it right! 47 is the max for 𝐑𝐄𝐒𝐄𝐑𝐕𝐄 and 41 before your 42nd birthday for 𝐀𝐂𝐓𝐈𝐕𝐄. Interested in joining, let’s CHAT! 📱🚀‼️ #coastguard #viral #fyp #militarytiktok #foryoupage