bloomingdale's will give you a FREE BEIS BAG just for registering there

@hannahhhh_jones

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SoundTikTok sound · Coffee and Quietude

Promoted product

Beis

The best travel gear and accessories for the modern traveler. These are perfect for weekend sleepovers, beach days, and summers in the south of France. Designed and created by Shay Mitchell.

2 videos2 creators

Why it worked

The video leverages a desirable freebie (BEIS bag) as a hook to draw viewers into a shopping experience at a well-known retailer (Bloomingdale's). It then seamlessly integrates other desirable products (Caraway Home) and a positive customer service experience, creating aspirational content that resonates with viewers planning for a wedding or home.

Summary

The creator visits Bloomingdale's to set up a wedding registry, where they are offered a free BEIS travel bag. While there, they explore various departments, try on items, and discover Caraway Home baking dishes they wish to add to their registry.

Structure

1Introduction to Bloomingdale's registry promotion
2Exploring home goods and trying on robes
3Browsing kitchenware and discovering Caraway Home

Original caption

The rumors are true! if you go into Bloomingdale’s and set up your registry, they will in fact give you a free Beis travel bag! Definitely recommend checking this out if you or somebody you know is in their bridal era! @Bloomingdales @BÉIS @Caraway Home @Boll & Branch #weddingregistry #bridalera #weddin #weddingplanning #registry

More from @hannahhhh_jones

Product placement

Bloomingdale's: APPEARS - a store where the video takes place. Removing it would not change what happens in the video. BEIS: ACTS - a free travel bag is offered as a promotion for registering at Bloomingdale's. Removing it would change the nature of the promotion. Caraway Home: ACTS - the brand name appears on product packaging for baking dishes. The video shows these products and discusses wanting them. Removing it would change the context of the product shown. Boll & Branch: APPEARS - mentioned in the caption as a brand, but not shown or discussed in the video. Removing it would not change what happens in the video.

On-screen text

bloomingdale's will give you a FREE BEIS BAG just for registering there them, free bag. we're I'm entire Let's go arrive, you, pamphlet that put to shop, much much things would these home. was bringing greeting hello. definitely experience. need, want He iced latte, absolutely delicious. Carolyn's idea actual containers. definitely my five. me wedding list. want started sourdough, like amazing. the amazing absolutely up. you it's a MASSIVE haul

Transcript

I heard if you go to Bloomingdale's and set up a wedding registry with them, they're going to give you a free bag. A free BEIS travel bag, which is obviously super intriguing to me. So, we're doing that today and I'm going to take you along with me for the entire thing. Let's go. As soon as you arrive, they're going to greet you and then they're going to give you this pamphlet of everything that people typically put on the registry. And to just walk around and shop, which was literally so much fun. We were having so much fun just trying things on and testing things out and seeing if we would actually want these in our future home. Everybody there was so kind, they kept bringing up special treats for us and just greeting us and saying hello. It was definitely an experience. Not a need, but definitely a want. He was so nice, she just brought me an iced vanilla latte, and it is absolutely delicious. And then we went to look at some of the kitchenware. I'm Carolyn's biggest fan and I had no idea they had actual containers. So this is definitely on my next five. Please get me for my wedding list. I so badly want this because I just started doing sourdough, like, that would be amazing. That was the most amazing experience. They absolutely loaded us up. You. If you want to see a haul, comment down below.