20 years later - "bold lipstick just makes me super uncomfortable. I don't know why."

@makaylavernae

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SoundTikTok sound · original sound - makaylavernae

Promoted product

Wonderskin lip stain

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3 videos3 creators

Why it worked

The video uses a relatable "get ready with me" format combined with an unexpected and humorous reaction from the baby, creating a "fail" moment that is engaging and shareable.

Summary

The creator applies a bold blue lipstick as part of a GRWM (Get Ready With Me) routine, which startles the baby in the room. She then picks up the baby and hugs him, apologizing.

Structure

1Creator applies bold lipstick
2Baby reacts with surprise/fear
3Creator interacts with the baby
4Creator apologizes to the baby

Product placement

Wonderskin Lip Stain (ACTS - applied to lips, visible result, creator says it's what she's using, removing it would change the video).

Original caption

Replying to @littlebarnacle So he may be afraid of blue lip stick 😂 #wonderskinlipstain #viralscarethebaby #thumpysscaredofbluelips #viralfunnybaby #infertilityjourney