Why it worked
The video taps into a shared cultural memory or a humorous "what if" scenario related to a widely recognized brand, making it relatable and shareable.
Summary
The video shows several Starbucks drinks with the classic green Starbucks logo. The on-screen text humorously suggests a time when the Starbucks logo was green, implying it might have changed or that this is a nostalgic look.
Structure
- 1Showcases a Starbucks drink with a green logo
- 2Shows multiple Starbucks drinks with green logos
- 3Highlights different Starbucks drinks with green logos
- 4Features various Starbucks drinks with green logos
Product placement
Starbucks: ACTS - its logo is visible on cups of coffee, and the brand is the subject of the video's premise. Removing it would change what happens in the video.
On-screen text
When Starbucks
logo was green