chokchok

@chokchok.philippines

44.8K followers · usually 12.2K views a post

Views

84.7K

Likes

113

Comments

6

Shares

19

SoundTikTok sound · original sound - ChokChok Philippines

Promoted product

chokchok brightening set

4 videos

Why it worked

The video effectively uses a soft-sell approach by demonstrating a complete skincare routine with tangible results, making the product desirable without an overt sales pitch. The creator's personal testimony about skin improvement adds credibility and encourages viewers to try the products.

Summary

The creator demonstrates the three-step skincare routine using Chokchok's brightening set, highlighting the toner, serum, and cream. She emphasizes the products' benefits for skin lightening and achieving a glow after a month of consistent use.

Structure

1Introduction of Chokchok products
2Demonstration of toner application
3Demonstration of serum application
4Demonstration of cream application
5

Original caption

✨ THE LAST SUPER BRANDAY SALE IS HERE! ✨ Don’t miss your chance to CHECKOUT your Chokchok favorites at super affordable prices! 🛒💖 💥 Amazing deals 💥 Exclusive discounts 💥 Your favorite Chokchok products at sulit prices! 📅 Tomorrow is your LAST chance! Come and join our SUPER BRANDAY SALE and glow without breaking the bank! ✨ 🛍️ Add to cart. Checkout. Glow! See you on the livestream! 💕🔥 #Chokchok #ChokchokPH #SuperBranday #SuperBrandaySale #BeautyDeals #SkincareDeals #CheckoutNow #GlowWithChokchok

More from @chokchok.philippines

Product placement

chokchok: This brand sells skincare products. It ACTS as the brand being promoted, with its products being demonstrated and discussed. Removing it would fundamentally change the video's purpose. The products shown are: chokchok BRIGHTENING TONER (Step 1: Exfoliate), chokchok BRIGHTENING SERUM (Step 2: Brighten), and chokchok BRIGHTENING CREAM (Step 3: Hydrate). These products ACT as the subject of the promotion.

Call to action

Checkout.

On-screen text

chokchok Glowing Skin. Made Simple. STEP 1 BRIGHTENING TONER Exfoliate for smoother skin STEP 2 BRIGHTENING SERUM Smoother skin for radiance STEP 3 BRIGHTENING CREAM STEP 1: EXFOLIATE STEP 2: BRIGHTEN STEP 3: HYDRATE 3PCS BRIGHTENING SET TONER + SERUM + CREAM P379.00 ORIGINAL PRICE P1,178.00 chokchok SUPER BRAND DAY chokchok Glowing Skin. Made Simple.

Transcript

After you lamus ng face, gagamitin ko na yung toner. After ko mag-toner, serum. Dalawa hanggang tatlong amount after mag-serum, tapos tayo mag-moisturizer. Okay? Computerity na 'to. Then the serum one month ko na nagamit, nakakalighten ng skin, mas maganda 'yung glow kapag may toner at moisturizer.