Loading video…
All breakouts
79.8OtherPOV / Skit hookLifestyle
Hook
Me pulling up to my Dunkin'
@delacerdarina93
98.6K followers · usually 550 views a post
Views
43.8K
Likes
7.2K
Comments
34
Shares
2.0K
Why it worked
This video likely worked by tapping into the cultural zeitgeist of 'fall' and the associated excitement for seasonal food and drinks, combined with a popular meme that adds humor and relatability.
Summary
The video shows a person arriving at a Dunkin' location, seemingly excited for their first pumpkin spice coffee and munchkins of the year. A meme overlay of Michael Scott from The Office is edited into the scene, driving a convertible.
Structure
- 1Arriving at Dunkin'
- 2Excitement for fall menu items
- 3Meme overlay of Michael Scott
- 4Michael Scott's iconic line
Product placement
Dunkin': APPEARS - a coffee shop chain logo is visible on the building. Removing it would not change what happens in the video.
On-screen text
Me pulling up to my Dunkin' today for my first Pumpkin Spice coffee of the year along with my pumpkin munchkins
Transcript
It's tiiiiiiiime!! It's Britney, bitch. And I am back.
Original caption
It’s tiiiiiiiime!! #MemeCut #fallmenu #dunkindonuts #dunkin #coffeetiktok
More from @delacerdarina93
More breakout videos from this creator.
