Semua yang pink

@diboool

73.9K followers · usually 41.8K views a post

Views

1.2M

Likes

1.1K

Comments

6

Shares

82

SoundTikTok sound · Ballet song like "Waltz of flowers" _ 5 minutes(965273)

View velocity

+551.6K views over 7.5d · ~73.9K/day · 7 observations

Promoted product

Wardah NAD+ Longevity Serum

Why it worked

The video leverages a popular aesthetic (pink, fairy wand) and a celebrity endorsement (Hailey Bieber) to create a visually appealing and aspirational promotion for a beauty product, making it highly shareable within its target audience.

Summary

The creator showcases the Wardah NAD+ Longevity Serum, highlighting its pretty packaging and its ability to recharge skin and give a natural glow, mentioning it's used by Hailey Bieber. The video encourages viewers to try it out and "twinning" with the creator.

Structure

1Introduction: Everything pink is bought
2Showcasing the Wardah NAD+ Longevity Serum
3Highlighting packaging and benefits (NAD serum, Hailey Bieber endorsement)
4Demonstrating before/after effect
5

Original caption

wondering NAD yang biasanya perlu ke klinik sekarang ada di serum local, happy banget buat rutin pakai Wardah NAD Longevity serum ini! 💖 #SerumViral #SkinLongevityEra

More from @diboool

Product placement

Wardah NAD+ Longevity Serum: ACTS - its interface is operated (applied to face), it generates a visible result (skin glow), someone says what it does for them. Removing it would change what happens in the video. Hailey Bieber: APPEARS - mentioned as a user of the product. Removing her name would not change what happens in the video.

Call to action

Yuk twinning sama aku!

On-screen text

pinky [1] pinky [2] pinky [3] Semua yang pink pasti aku beli! salah satunya adalah The packaging so pretty rose gold serum by Wardah contain NAD serum used by Hailey Bieber before after Serum ini Recharge My Skin give Natural Glow back Wardah NAD+ Longevity Serum Yuk twinning sama aku!

Transcript

Semua yang pink pasti aku beli! salah satunya adalah ini Rose gold serum by Wardah This contain NAD serum used by Hailey Bieber Look at the before and after Serum ini Recharge My Skin give Natural Glow back Wardah NAD+ Longevity Serum Yuk twinning sama aku!