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The video likely performed well due to its visually appealing and whimsical nature, combining cute crafts with a surprising element of consumption. The use of bright colors, small detailed objects, and the unexpected act of drinking the marshmallow ducks likely captured viewer attention and encouraged shares.

The video shows a person creating small, yellow marshmallow ducks. They start by placing a large rubber duck in water, then use tweezers to place a tiny marshmallow duck inside a yellow capsule filled with pink tissue paper. The marshmallow duck is then placed in the person's mouth, followed by a close-up of the person making a face. The video then shows the marshmallow duck being piped from a yellow bag and then decorated with a blue marker to create eyes. Finally, the finished marshmallow ducks are placed in a glass of blue liquid, and the person drinks from the glass.