+1.8M views over 23.8d · ~74.4K/day · 21 observations
Why it worked
The creator uses a common food preparation technique (frying) with an intriguing, unidentifiable food item, creating curiosity and encouraging engagement through a question in the on-screen text and caption.
Summary
The video shows a woman preparing and frying what appears to be some kind of dough-based food item. She then eats the fried item and seems to enjoy it.