Good mood, better outfit.

@shoeby.official

15.4K followers · usually 1.8K views a post

Views

409.1K

Likes

680

Comments

24

Shares

7

SoundTikTok sound · original sound - shoeby.official

Promoted product

Shoebyshoeby.nl

Shop de mooiste fashion items nú online op Shoeby.nl of bij jouw favoriete Shoeby-winkel | ✔ Gratis verzending naar een van de 225 winkels ✔ Gratis retourneren ✔ Veilig achteraf betalen ✔ Laatste kledingtrends voor dames, heren en kids.

7 videos

Why it worked

The video uses a high-quality, aesthetic 'day-in-the-life' style that makes the clothing look aspirational and effortless, driving brand desire without a hard sales pitch.

Summary

A creator walks down a street in a stylish outfit, showcasing the clothing from the brand Shoeby. The video serves as a fashion lookbook to promote the brand's style.

Structure

1Creator walks across a crosswalk
2Close-up of the outfit details
3Creator poses and smiles for the camera
4

Original caption

Good mood, better outfit.

More from @shoeby.official

Product placement

Shoeby (a) ACTS: the creator is wearing a full outfit from the brand, which is the focus of the video and the brand's own account. The outfit is being showcased as a desirable look. Removing the brand name and the specific clothing items would change the video from a fashion showcase to a generic video of someone walking.